The Pareto Principle, or 80-20 rule, is commonly recognized in business as a reason to take care of your most profitable, loyal customers. It indicates that generally speaking, roughly 80 percent of a company’s profits are driven by the top 20 percent of its customer base. However, the Pareto Principle fails to address the remaining […]
Marketing Advice from Salesgenie
These days, everyone is offering you advice about your sales and marketing efforts. The question is: whose advice can you really trust? Luckily, the experts at Salesgenie have collected some tried and true advice over the years for marketing your company and selling your product or service. Read our articles below to learn about everything from targeting the right customer to creating a memorable campaign.