Lifestyle segmentation is the use of a values, attitudes, and behaviors to construct a target market segment. While demographics, geography, and other factors are still considered when constructing segments, the use of lifestyle factors has become especially popular as marketers attempt to tap more into the way brands fit into a person’s life experiences.
Marketing Advice from Salesgenie
These days, everyone is offering you advice about your sales and marketing efforts. The question is: whose advice can you really trust? Luckily, the experts at Salesgenie have collected some tried and true advice over the years for marketing your company and selling your product or service. Read our articles below to learn about everything from targeting the right customer to creating a memorable campaign.