15 Years Ago, Salesgenie Did This. It Was Awkward

Our general manager said Salesgenie used to be about carrying bulky computers door-to-door during sweaty and swampy weather.

“I don’t miss hauling around computers on a hot summer day,” general manager Rob Martin said.

Salesgenie was created to address the growing need for business and consumer data. But before we offered it as software-as-a-service (SaaS), our sales reps had to deliver computers preloaded with our databases to businesses and homes across the country.

The reps made countless return trips to install our database updates, too. This also meant retrieving any computers from clients who stopped paying their subscription fees. It was a lot of work.

Salesgenie continued to grow and thrive. Then, in 2007 and 2008, we paid for air time during the Super Bowl that yielded mixed results. Martin said to succeed in sales and marketing you must take risks and test constantly.

Martin said the need for data eventually drove the need for ways to use it.

“Fifteen years ago, people just wanted data,” he said. “Today, people want solutions.”

In 2013, we added 13.5 million Canadian consumers to our Salesgenie databases. This was added to our databases of 1.5 million Canadian businesses, 25 million U.S. businesses, and 245 U.S. consumers.

During the last 15 years, we developed solutions to solve data pollution and new ways for our clients to find, acquire, and retain their customers. This led to direct mail, email, and pay-for-click and display advertising offerings. In 2014, we launched the Salesgenie Dialer for telemarketers using our business database.

In 2018, Infogroup was named a leader among B2B marketing data providers by Forrester, an independent research firm. Salesgenie’s databases are powered by Infogroup’s industry-leading business and consumer data. Salesgenie is a division of Infogroup.

In 2019, we improved Salesgenie’s user-experience by building direct CRM integration and  updating our business and consumer search filters. At Salesgenie, we’ll continue to innovate in the coming years. That means providing you with top-notch data, lead generation tools, and multi-channel marketing solutions.

We do it because that’s who we are. It’s what we know. If you’d like to learn more about our history or would like to explore our data enhancement and marketing solutions, please call 877.708.3844.

15 ‘Oh Yeah’ Moments About 2004

1. Rob Martin was named general manager of Salesgenie. He still holds this title today.
2. Millie Bobby Brown, who plays Eleven on Netflix’s Stranger Things, was born.
3. Google launched Gmail. The email client has over one billion users today.
4. The TV series finale of Friends aired.
5. Moz, a search engine optimization business, was founded under the name SEOmoz.
6. Ken Jennings’s 74-win Jeopardy streak ended, earning him a record $2.5 million.
7. Mark Zuckerberg launched Facebook from his Harvard University dorm.
8. The Boston Red Sox won the World Series for the first time since 1918.
9. The first version of web browser Firefox was released.
10. Disney released The Incredibles (the sequel was released 14 years later in 2018).
11. Oldsmobile ceased production of all vehicles, ending its 107-year history.
12. GrubHub, an online food service, was founded.
13. World of Warcraft was released. The online role-playing video game became the largest subscription-based video game in the world.
14. Vimeo, and online video-sharing platform, was launched.
15. Martha Stewart was sentenced to five months in jail after a highly-publicized trial for insider trading.