Targeting the Right Prospects

Recent studies show that direct mail is at an all-time high as far as readership levels and response rates. The primary reason for that is that many companies are doing a much better job [...]

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There’s Gold In Them There Leads

For miners who dig in the right places, bountiful gold generates plenty of riches. In the same way, salespeople find optimal revenue opportunities when they dig for “gold” with the [...]

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The Genie of Your Marketing Dreams

It is human nature to wish for things that you can’t get or don’t have. For a typical CEO, a dwindling supply of quality sales leads often causes the expression, “I wish I had [...]

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How to Keep the Prospects Coming

Half the battle in prospecting is maintaining a positive attitude and persevering. In B2B, as long as you offer a quality solution that addresses a particular need or problem that won’t go [...]

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Making Your Data Work for You

The art of selling is no doubt a talent. On those days, weeks, or months when sales feel harder to come by, it’s easy to wish you had a list of customers that want nothing more than to buy from [...]

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