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Whether you’re trying direct mail for the first time, or looking to improve your ongoing response rates, here are five essential ingredients to have in the mix:
Once you create a mail piece that brings in a good response, you can change one of the variables now and then, to see if the new version performs even better. If the new mailer gets a better response than the first, you now have what is known as a “control” piece in direct marketing. And that’s time to celebrate, because you now have a scientific way of testing and improving your response rate over time.
Use our online Direct Mail Campaign Builder to quickly design a postcard. Then, we’ll take care of the printing, addressing, and mailing for you!