DIRECT MAIL MARKETING
Recipe for a Great Direct Mail Campaign
Whether you’re trying direct mail for the first time, or looking to improve your ongoing response rates, here are five essential ingredients to have in the mix:
Mixing It Up
Once you create a mail piece that brings in a good response, you can change one of the variables now and then, to see if the new version performs even better. If the new mailer gets a better response than the first, you now have what is known as a “control” piece in direct marketing. And that’s time to celebrate, because you now have a scientific way of testing and improving your response rate over time.
An Easy Way to Send Direct Mail
Use our online Direct Mail Campaign Builder to quickly design a postcard. Then, we’ll take care of the printing, addressing, and mailing for you!