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How are the % Total and # Records calculated in the Compare Details table?

User’s List (i.e. MM Boat Owners):

# Records = number of records in the user’s list that make up each demographic/firmographic value
(i.e. 29,639 records in user’s list are in the $100K – $124K Income range )

% Total = percentage of records in the user’s list that make up each demographic/firmographic value
(i.e. 29,639/230,973 * 100 = 12.83% of the records in user’s list are in the $100K – $124K Income range)

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Benchmark List:

# Records = number of records in the Benchmark list that make up each demographic/firmographic value
(i.e. 292,191 records in Benchmark list are in the $100K – $124K Income range )

% Total = percentage of records in the user’s list that make up each demographic/firmographic value
(i.e. 292,191/3,182,087 * 100 = 9.18% of the records in Benchmark list are in the $100K – $124K Income range)

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