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How is the Difference % Total and # Records calculated?

Difference:

# Records = the difference between the Benchmark # Records and the user’s list’s (i.e. MM Boat Owners) # Records for each demographic/firmographic value
(i.e. 292,192 – 29,573 = 262,619 record difference for the $100K – $124K Income range)

% Total = the difference between the Benchmark % Total and the user’s list % Total for each demographic/firmographic value
(i.e. 9.18% – 12.84% = -3.66% difference for the $100K – $124K Income range)

360difference

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