What is a Benchmark and how is it created?
It’s a Salesgenie list that is created by using the user’s Salesgenie or Imported list surrounding geographic area. Benchmark lists are created using the following:
- Imported Consumer Lists ⇒ list’s surrounding Zip Codes
- Imported Business Lists ⇒ list’s surrounding CBSA/Metro area*
- Salesgenie Consumer or Business Lists ⇒ Salesgenie list’s entire Geographic area
- Consumer or Business Lists with no specific Geographic Area selected ⇒ Nationwide
For example – a user has a Consumer Imported list that contains the entire state of Nebraska as it’s geographic area. The Benchmark list would be created by taking all the Salesgenie records that have a Nebraska zip code.
*Not all Salesgenie records have CBSAs. If the user’s business list contains less than 80% CBSA we will use zip codes instead of CBSAs in creating the Benchmark file.