Targeting the right audience is vital to your email campaigns. Below, we’ve listed both best practices and some helpful tips when it comes to choosing the right customers to contact. While many areas of email campaigns continue to evolve, targeting your audience is always an important rule to follow.
Targeting Recommendations – Be Relevant
Review the demographic, geographic and lifestyle characteristics of your best customers and look to reach an audience of similar prospects. If you’re not clear on how your customers are represented, Salesgenie has both data analysts and product offerings that can help. One such tool is the Customer Cloner tool. With it, you can create new prospect lists similar to your existing customers based upon geographic location, sales volume, household income and more. Learn more about the Customer Cloner tool by signing up for a Free 3-Day Risk Free Trial.
Knowing your target audience prior to launching an email campaign will give you the best chance for success.
It’s important to note that ISPs (internet service providers) are becoming increasingly choosy over which message gets to land in someone’s inbox. A campaign that does not reach a targeted audience could prove detrimental to future email campaigns, which is both difficult and costly to overcome.
How do you make your offer irresistible to customers? Regardless of what you’re selling, it’s important that you follow a four-step formula.
Give your customer something they want
Many companies try to offer what they feel a customer needs, but what we want and want we need is often very different.
Give your customer a reason to take action now
People are busy. People procrastinate. Give them incentive to act fast.
Beware the WIIFM factor
What’s In It For Me is going to be a primary factor in purchase choice. If there’s not a clear benefit, why should they act?
Give customers more value than risk
It’s not just about the price, it’s also about everything that comes with that cost. Is it worth the investment?
Target the Right Audience
Segment your audience based on specific sales criteria, including:
- Type of Business including whether they are public or private
- Companies within a specific ZIP code
- Office size or square footage
- Sales Volume
See What Our Customers Are Saying
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Justin Ross, posted on ResellerRatings.com
“As a business owner, it is important to target vertical markets and connect with new clients to continually grow my business. I find using Salesgenie easy, and with their new look in format to target my prospects I can stay on top of my call and email marketing calendar. Their customer service is #1 in my book; I get the answers I need in a timely manner. I highly recommend Salesgenie.”
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IPC3838, posted on ResellerRatings.com
“Salesgenie is a very important tool for our business. We are business brokers, which means we help people get the best possible results when they buy or sell a privately held business. Salesgenie lets us quickly and easily obtain targeted leads for our marketing efforts. I remember when we had to spend days getting the information that we can now get in minutes—and we can import it directly into our contact management program in seconds!!!”
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