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User engagement is vital when looking to make an email campaign a success. Whether users engage by opening the email, clicking links within the email or sharing information with their friends through social media, it’s imperative to offer engagement opportunities to targeted customers. Learn more about what boosts user engagement in the tips below.
User Engagement is not just a marketing buzzword. Rather, it has become the key factor that most major ISPs (internet service providers) are using to decide which emails will land in an inbox. That’s because the more people who engage with an advertiser by opening and clicking links, the more that advertiser will be able to send and deliver to a specific inbox.
But how do you boost user engagement? Check out these tips from Salesgenie.
Segment your audience based on specific sales criteria, including:
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