User engagement is vital when looking to make an email campaign a success. Whether users engage by opening the email, clicking links within the email or sharing information with their friends through social media, it’s imperative to offer engagement opportunities to targeted customers. Learn more about what boosts user engagement in the tips below.
User Engagement – Strategy and Guidelines
User Engagement is not just a marketing buzzword. Rather, it has become the key factor that most major ISPs (internet service providers) are using to decide which emails will land in an inbox. That’s because the more people who engage with an advertiser by opening and clicking links, the more that advertiser will be able to send and deliver to a specific inbox.
But how do you boost user engagement? Check out these tips from Salesgenie.
- Strong call-to-action in the subject line to promote urgency
- Clear and concise content which is easy to scan and still understand
- Implement social marketing within your email as a secondary way for users to respond and spread your message
- Implement a “sharing” or “forwarding” function to make it easier for users to share both information and offers with friends and family
- Send a follow-up message reminding users that there is still time to respond
- Brand your emails, which in turn helps to strengthen your business. Do this by including your logo, locating it in the same place every time
- Target your audience through the use of lists and various messages; a well-targeted audience increases the relevancy of your message, which will help drive action
Target the Right Audience
Segment your audience based on specific sales criteria, including:
- Type of Business including whether they are public or private
- Companies within a specific ZIP code
- Lines of Business
- Sales Volume
See What Our Customers Are Saying
Salesgenie is rated 9.54 out of 10 with 806 reviews.
Rated on September 19, 2018 by joshuaraymanagement
"I would tell other people to make sure to use her. She answers EVERY time and always makes sure to get you what you need instantly . "
Rated on August 27, 2018 by bobhale-54405
"Very attentive representative Angela. Always available for help and advice. "
Rated on August 20, 2018 by NadieneRaia
"Love the new business listings! Great way to beat your competitors and get to them first. I have my telemarketer call them and set up appts. have definitely sold many new businesses using Salegenie. "
Rated on August 20, 2018 by Hank-84610
"Salesgenie is a wonderful feed of information of different industries with potential customers. Hank "
Rated on August 15, 2018 by rossi1819
"I've been using Salesgenie for about 6 months and it has been extremely helpful in locating specific dentists and specialists around the city. I've found the information to be mostly accurate and the site is very..."
Rated on August 10, 2018 by rwest-16439
"The team at Salesgenie has provided excellent service and quick turnaround for our projects. The leads we have gotten have proven to be effective and helped drive our sales process."
Rated on July 31, 2018 by BruceYedlin
"I just want to say Kari Hein is the best; I waited and waited until finally I made the decision to go with Sales Genie. Kari was never pushy and always very professional. I know I have a team player when I call..."
Rated on July 31, 2018 by MelissaRennieBasil
"Kari was great! She did a very simple yet informational overview of the features. "
Rated on July 31, 2018 by mavaniq
"I approached Sales Genie because I needed to find lead in my market. ..."
Rated on July 27, 2018 by asupp
"Kari was fantastic in helping us through this process! Her responsiveness has made such a difference in our progress. We have already set a few appointments up with the leads that Salegenie has provided. We are..."