Blog

Cold Calling Stats
26 Cold Calling Statistics for Sales Representatives in 2023

Cold calling can be a daunting task for many sales professionals. Discover valuable insights about cold calling now and improve your likelihood for success.

Read More

Woman smiling
How to Use Emotional Marketing to Grow Your Business

Tapping into the emotions of your customers is a powerful and effective marketing strategy. Learn more about creating the perfect emotional marketing campaign.

Read More

Movers
How to Generate Leads for Movers

There are millions of people moving every single year. Is your company wondering how to generate movers leads? Don’t miss these sales and marketing strategies.

Read More

CTV ad for coffee shop
What Is Connected TV Advertising for Small Businesses

The Connected TV landscape is still young so now is the time to get your foot in the door. Learn what is connected tv and how it helps you grow your business.

Read More

Marketing funnel - TOFU
What is Top of Funnel Marketing or TOFU

Top of Funnel marketing or TOFU takes place in the uppermost point of your marketing funnel. Learn more about how your business can grow with TOFU tactics.

Read More

Marketing funnel from top to bottom
How the Marketing Funnel Works From Top to Bottom

Having a robust pipeline of prospects at every stage of your marketing funnel is what helps your business grow. But what is a marketing funnel for business?

Read More

Customer segmentation
Benefits of Customer Segmentation for Businesses

When it comes to your customer or prospect list, categorization is often referred to as customer segmentation. Discover all the benefits of segmentation now.

Read More

Fast Track Training
7 Tips So You Can Make the Most of Your Fast Track Training

When you sign up for your Salesgenie subscription you gain access to a free Fast Track Training session with a database expert. Here’s everything it includes.

Read More

Customer life value matters
What is Customer Lifetime Value and Why It Matters

What is Customer Lifetime Value? It’s the worth of a customer to a business throughout their relationship, or how much money a customer spends. Learn more.

Read More

Social media marketing
Growing Your Business with Social Media Marketing

Using social media is undeniably good for your business. But if you’re unsure of how to begin growing business with social media, we offer some useful insights.

Read More

Measure marketing campaign success
11 Ways to Measure the Success of Your Marketing Campaigns

Salesgenie has broken down exactly how you can measure the success of your upcoming marketing campaigns in 11 steps. Make sure yours checks all the boxes!

Read More

Data hygiene
Tips for Data Hygiene Best Practices

When it comes to maintaining your list of prospects, data hygiene best practices are so important. Discover what data hygiene means for you and your business.

Read More

Data Axle 50th Anniversary
Data Axle Turns 50: A History

Celebrate 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Salesgenie.

Read More

Writing email
How To Write An Effective Prospecting Email + 8 Templates

Writing an effective prospecting email comes down to standing out in someone’s inbox. How to do that and 8 prospecting email examples will help you get started.

Read More

Prospecting mistakes to avoid
9 Prospecting Mistakes That Can Destroy Your Sales

Salespeople have a limited window to form a connection with prospects. Avoid these 9 prospecting mistakes so you can close more deals and earn more revenue.

Read More

Better understand customers
11 Tricks to Better Understanding Your Customer

Whether you’re trying to improve a customer’s experience or increase your earned revenue, understanding your customer better than they know themselves is key.

Read More

Clean Up Your Customer Data Files in 5 Steps

Data hygiene means keeping your customer data file free of inaccurate or duplicate information and is key to business growth.

Read More

Build direct mail campaign
13 Steps to Build Your Next Direct Mail Campaign

Success with direct mail is possible as long as you know the steps to take in building your direct mail marketing campaign. See all 13 steps now.

Read More