Blog

Social media marketing
Growing Your Business with Social Media Marketing

Using social media is undeniably good for your business. But if you’re unsure of how to begin growing business with social media, we offer some useful insights.

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Measure marketing campaign success
11 Ways to Measure the Success of Your Marketing Campaigns

Data Axle Genie has broken down exactly how you can measure the success of your upcoming marketing campaigns in 11 steps. Make sure yours checks all the boxes!

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Data hygiene
Tips for Data Hygiene Best Practices

When it comes to maintaining your list of prospects, data hygiene best practices are so important. Discover what data hygiene means for you and your business.

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Data Axle 50th Anniversary
Data Axle Turns 50: A History

Celebrate 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Salesgenie.

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Writing email
How To Write An Effective Prospecting Email + 8 Templates

Writing an effective prospecting email comes down to standing out in someone’s inbox. How to do that and 8 prospecting email examples will help you get started.

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Prospecting mistakes to avoid
9 Prospecting Mistakes That Can Destroy Your Sales

Salespeople have a limited window to form a connection with prospects. Avoid these 9 prospecting mistakes so you can close more deals and earn more revenue.

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Better understand customers
11 Tricks to Better Understanding Your Customer

Whether you’re trying to improve a customer’s experience or increase your earned revenue, understanding your customer better than they know themselves is key.

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Clean Up Your Customer Data Files in 5 Steps

Data hygiene means keeping your customer data file free of inaccurate or duplicate information and is key to business growth.

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Build direct mail campaign
13 Steps to Build Your Next Direct Mail Campaign

Success with direct mail is possible as long as you know the steps to take in building your direct mail marketing campaign. See all 13 steps now.

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Salesgenie
Find, Acquire, & Connect with Salesgenie

Salesgenie is the proven way to find, acquire, and connect with leads. Learn about our complete suite of sales and marketing services.

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Discover Roofing Leads with Data

If your roofing business is having a hard time finding new clients, consider leaning into the data you already collect on your customers.

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The value of customer retention and 7 ways to increase yours

Customer retention can help increase your sales more quickly than marketing to obtain new customers. But why? And how can you do customer retention effectively?

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