Lifestyle segmentation is the use of a values, attitudes, and behaviors to construct a target market segment. While demographics, geography, and other factors are still considered when [...]
Display advertising has surpassed paid search as the most popular form of digital advertising. Technological enhancements to ad design and delivery, targeting of precise prospects, and [...]
Selecting the right criteria for geographic segmentation is an important step to getting the results that you want from targeted campaigns. Often taken for granted relative to demographic, [...]
It’s easy to understand why audience-based display advertising will expand your reach. Display advertising begins with your audiences such as a list of prospects or customers.
We recently discussed the benefits of more interactive direct mail and the evolving trend among companies to enhance direct mail interactivity. The natural next concern for your business is how [...]