Exact Data is a white-glove list brokerage service designed for the moments when you have a goal, but you’re not entirely sure who you should target. Tell us what you’re trying to accomplish (or even just the idea you’re exploring), and our experts will help define the right audience and deliver a campaign-ready list using data access beyond what’s available in the Salesgenie® platform.
Whether you need a B2B mailing list, a B2C mailing list, an email marketing list, or a direct mail list, you’ll receive clean, compliant, activation-ready data built to match your campaign.
Proof Points
- Audience discovery and expert guidance: We help you figure out who to target and why
- Custom marketing lists built for your goal: Get lists for B2B (companies + business contacts) or B2C (individual consumers/households).
- Data delivered clean, compliant, and ready to use: Your list is formatted for easy upload, cleaned up to remove any duplicates, and quality-checked before delivery.
What Is Exact Data
Exact Data is Salesgenie’s concierge-style, white-glove list brokerage and audience-finding service; it’s built for teams that want to do targeting the right way, even when the ideal target audience isn’t clear yet.
Instead of handing you a login and a lengthy array of filters, we give you a team. Our experts will help you translate your goal into a clear and concise target audience definition. At that point, we’ll build custom prospect lists using expanded data access and brokerage capabilities beyond what’s available in the platform itself. You’ll get guidance on segmentation, reach, and feasibility, in addition to delivery in a format that’s ready for your CRM and marketing tools.
In short: Exact Data is for high confidence targeting when you’re not 100% confident in the segment.
What “white-glove” means in practice:
- You’re not expected to know the precise filters, segments, or data fields upfront.
- We’ll help shape your ideal customer profile or consumer audience.
- We’ll build, QA, and deliver a campaign-ready list you can use immediately.
When You Should Use Exact Data
Exact Data is the best fit when precision really matters, especially in campaigns where getting it wrong is expensive. While no data solution can eliminate wasted spend or low response rates entirely, Exact Data helps reduce avoidable inefficiencies by ensuring you’re targeting the right audiences with the right attributes from the start. And if you’re not sure which data points are most predictive of performance, our team can help you identify the strongest inputs before you launch.
Here are the kinds of situations we built Exact Data for:
- “I’m exploring a new market and need help defining the best audience.”If you’re expanding into a new vertical or geographic region, we can help you validate segments, build test lists, and structure list segmentation so you can learn and improve quickly.
- “I need a one-time campaign list and want it done correctly.”When you need a direct mail list or email marketing list for a specific promotion, event, or seasonal push, we’ll deliver a clean list by removing duplicates (so you don’t contact the same person twice) and excluding any ‘do not contact’ records (like opt-outs, existing customers, or other names you want to leave out).
- “I have criteria in mind, but I’m not confident it’ll perform. Can you double check it?”We’ll pressure-test your audience criteria, recommend improvements, and help align the list with your offer, sales motion, and channel.
How the White-Glove Process Works
We begin with a short discovery conversation to understand what you’re trying to achieve. This is where we clarify the “why” behind the request—because the same data can perform very differently depending on your channel, offer, and sales motion.
We’ll discuss things like:
- What you’re promoting and how prospects convert (demo request, call, store visit, etc.)
- Your current customers (or best-fit prospects) and what makes them a match
- Timing, geography, and whether you’re running email, phone outreach, direct mail, or multi-channel
- Any hard requirements (must-have fields, deliverability needs, CRM format, etc.)
If you have a starting hypothesis (for example, “We want to target multi-location healthcare practices”), we’ll use it. If all you have is an idea (“We want to find companies like our best customers”), that works too.
Next, we translate your goal into a clear audience strategy and target audience definition. This is where our experts help you answer the questions that typically slow teams down:
- Which segments are most likely to respond?
- Which job titles, roles, and seniority levels matter?
- What firmographic or demographic criteria should we prioritize?
- Where should we tighten the audience—and where should we expand for reach?
For B2B audiences, we may recommend filters tied to firmographics (industry, size, location), organizational structure (HQ vs. branch), or operational traits that align with your offer. For B2C audiences, we may discuss demographics, geography, and lifestyle signals that align with your campaign goals.
The outcome of this step is a practical definition of “the right list”—not just a guess.
Now we go into build mode. Using our list brokerage approach and expanded data access, we compile the best-fit audience based on your requirements.
Depending on your needs, this can include:
- Lead list building for prospecting and outreach
- Custom contact lists for email marketing or direct mail activation
- Specialized segments that aren’t easily assembled through standard self-serve filters
- List matching to connect your internal records to external data
- Optional data enrichment and data appending to fill gaps and improve usability
This is also where we consider practical details like volume, coverage, and the balance between precision and scale.
Before anything is delivered, we run quality checks to ensure the list is usable and consistent. This includes:
- Deduplication and data hygiene checks
- Formatting for your preferred use case (CSV, CRM-ready, marketing platform import, etc.)
- Validation steps to reduce common issues like incomplete fields or inconsistent standards
- Compliance-oriented handling, including suppression where appropriate
Your final deliverable is a campaign-ready list you can put to work immediately.
Many teams use Exact Data not just for a single list but to improve performance over time. If you’d like, we can help you refine the audience after results come in.
For example:
- Tighten segments that convert best
- Expand into adjacent audiences (a “lookalike” approach based on responders)
- Adjust titles, seniority, or geographic coverage
- Improve match rates using enrichment and appends
This helps turn one campaign into a repeatable engine.
What We Can Build for You
Exact Data is built for breadth, because “the right audience” can mean very different things depending on what you sell, who you serve, and how you go to market. Our list brokerage approach supports both B2B and B2C needs, from broad awareness campaigns to highly targeted outreach.
B2B Audiences (Business Targeting)
We can help you build custom prospect lists based on combinations of:- Industries and vertical focus
- Company traits (size, location, structure, growth signals where applicable)
- Roles, job titles, departments, and seniority levels
- Geographic targeting for territory planning, regional campaigns, or expansion
- Multi-location and branch-level targeting when your strategy requires it
Whether you need a focused business leads list or a broader B2B mailing list for scale, we’ll help ensure the audience fits your goal—not just your assumptions.
B2C Audiences (Consumer Targeting)
We can build a targeted B2C mailing list or consumer audience using:- Demographics (age ranges, household attributes, and other commonly used fields)
- Interest and lifestyle signals (where available and appropriate)
- Geographic targeting (nationwide, regional, ZIP-level or local campaigns)
- Segmentation designed for direct response or brand awareness
If you’re running acquisition campaigns, local promotions, or direct mail, the audience definition step ensures you’re not over-targeting (too narrow) or under-targeting (too broad).
Campaign Needs (Activation and List Services)
Exact Data can support common activation workflows, including:- Email marketing list builds (where appropriate to your program and compliance requirements)
- Direct mail list builds for postcards, catalogs, and local campaigns
- Data enrichment to fill missing firmographics/demographics or standardize records
- Data appending to improve completeness (based on your use case)
- Suppression lists to reduce wasted spend and avoid contacting the wrong people
- List matching to connect internal records with external data for smarter targeting
Why Exact Data Works Better Than DIY When You’re Not Certain
DIY list-building tools are certainly powerful. The catch is you have to know exactly what you’re doing. When you’re still defining the audience, self-serve filtering can create a false sense of security. You may end up with a list that looks right on paper but underperforms in the real world.
Exact Data is different because it’s built around guidance, flexibility, and quality control so you can move forward with confidence.
Expert Guidance that Prevents Common Targeting Mistakes
When campaigns miss, it’s often because the targeting was off. With Exact Data, you’re not alone in those decisions. Our team helps align your list with the real-world buying journey.
Broader Sourcing and Expanded Options
Exact Data provides access beyond what you see inside Salesgenie, so you’re not limited to a static approach when the audience is complex. That flexibility matters when you’re targeting niche markets, specialized segments, or emerging opportunities.
Higher Confidence Before You Spend
Launching a campaign is an investment: budget, time, and reputation. Exact Data helps you reduce the risk of misalignment between audience and offer by building targeting from the goal outward, not from filters inward.
Quality Control: Cleanup, De-Dupe, Formatting, Readiness Checks
A list isn’t useful if it creates friction for your team. We deliver campaign-ready data with practical quality steps baked in. This entails deduplication, formatting, and readiness checks so your list can go from delivery to activation without a tenuous cleanup project.
Data You Can Trust — Powered by Data Axle
Exact Data is powered by Data Axle, bringing together decades of data expertise with a practical, real-world approach to audience building.
As part of Data Axle, Exact Data leverages 50+ years of data expertise, frequent database updates, and a commitment to responsible data practices. Our process is designed to help you build high-quality custom marketing lists while supporting both compliance expectations and best practices.
Built with Quality and Consistency in Mind
When you’re activating a list, especially at scale, small data issues become big operational problems. That’s why our approach emphasizes:
- Ongoing data maintenance and updates
- Standardization and consistency across key fields
- List hygiene practices that support better usability
- QA checks designed to reduce avoidable errors before launch
Compliance-minded from the Start
Exact Data is built to support compliant marketing workflows. We apply quality controls and compliance checks as part of the process, and we can incorporate suppression and other safeguards where appropriate.
We also recognize that compliance requirements vary by use case, channel, and jurisdiction. Exact Data supports workflows designed with major regulations in mind, including CCPA and CAN-SPAM, helping teams take a responsible approach to marketing activation.
