Direct Mail

Data Axle Turns 50: A History

Salesgenie is proud that our parent company, Data Axle, is turning 50. Discover all the ways we help businesses find, acquire, and retain customers!

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How You Can Use Data to Grow Your Law Firm Client List

If your law firm is finding it difficult to find new clients, consider leaning into the data your law firm already collects. Explore what we mean in this blog.

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9 Direct Mail Best Practices for B2B Marketers

Direct mail can help your business attract new leads, build brand awareness, and improve communication, but only when you utilize these 9 b2b direct mail best practices.

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Direct Mail Isn’t Dead: How SMBs Can Win in a Digital World

Direct mail isn't dead. Learn why it's still effective in 2025 and how small businesses can use it to reach more customers, boost response, and grow.

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How to improve direct mail response rates in 8 steps

Direct mail marketing has many benefits. In knowing how to improve your direct mail response rates we hope you’re willing to give this marketing format a try.

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How to start a business: marketing edition

Starting a business goes beyond market research and legalities. Knowing how to market your brand new business is key.

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Reactivating Dormant Customers with Direct Mail

Revive inactive customers with targeted direct mail by exploring customer reactivation strategies, tactics, and triggered direct mail ideas.

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6 Effective Ways to Increase Engagement and Revenue

When you want to engage with prospective customers but you’re struggling to do so in a way that converts leads to sales, there is a solution.

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Direct Mail Stats
20 Direct Mail Statistics to Know for Your Next Marketing Campaign

Direct mail makes a formidable medium, even in today’s digitally savvy marketplace. Discover 20 direct mail statistics in our latest blog. You can read it now.

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Leak-Proof Lead Generation Tactics for Roofing Success

Struggling to generate roofing leads? Discover expert strategies for building a targeted roofing lead list.

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Data Axle 50th Anniversary
Data Axle Turns 50: A History

Celebrate 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Salesgenie.

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Build direct mail campaign
13 Steps to Build Your Next Direct Mail Campaign

Success with direct mail is possible as long as you know the steps to take in building your direct mail marketing campaign. See all 13 steps now.

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Small business marketing
Get growing! Tips on marketing for small businesses

When you want to grow your small business you first need to understand: what is business marketing?

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3 Ways to Keep Direct Mail Out of the Trash

These are the best ways for your direct mail pieces to stay with your potential prospects after they open their mail ox. Learn more.

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How to Achieve Your Direct Mail Goals

You need common direct mail objectives and strategies. This is how you identify them and achieve them. Learn the best strategies now. Get started.

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Attract millennials with direct mail
How to Create a Direct Mail Campaign to Attract Millennial Buyers

Capturing millennial buyers with direct mail isn't easy. Learn how to attract and keep the attention of those millennial leads with these direct mail campaign tips!

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Make direct mail more interactive
4 Brilliant Ways to Make Your Direct Mail Strategy More Interactive

Capture more leads with these 4 interactive direct mail strategies by Salesgenie. We help you boost your direct mail marketing to the next level!

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3 Easy Ways to Improve Your Direct Mail Results

You need to see these three strategies to improve your overall direct mail campaign results. Learn more about them here and get started today.

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