Whether you’re a small or large business, our Salesgenie experts have five sales tips you can use to target the right audience, grow your company, and deliver your message.
- Plan ahead: When you commit time and resources to your campaign, you’ll be able to better prepare for what is on the horizon. Additionally, looking ahead ensures that your company stays on top of issues that may present themselves, because you’re better prepared for them! Create an email ahead of time that you can send to customers letting them know that you are open and ready to help them! You may not need it, but you’ll have it waiting if you do.
- Adapt: We all have some tried and true phrases or pitches we turn to when we’re selling. However, by adapting to your customers you’re more likely to be successful. If you’ve spoken with someone before, refer back to previous conversations you’ve had. If it’s a new customer, listen for hints that may clue you in to who they are. Is there a dog barking in the background? Do they mention a child? Don’t be afraid to adapt your style to meet their needs.
- Prepare: Sales can sometimes fall off-track. While you can’t always know what is coming your way, you should always be prepared. Examine your current process and determine if you’re ready for the most unlikely scenario. For instance, are your employees set up to work at home from their computers if they can’t make it into the office? Do you have a backup call center in case one call center loses electricity in a storm? By knowing what could happen, and being ready for it, you’re more likely to achieve success.
- Join the conversation: If you’re out of the office, keep in the loop via Facebook, Twitter, Instagram, LinkedIn, and other sites. Take part in liking, tweeting, sharing, and more. Create a special social media only offer that requires the use of a promo code, which may attract new customers.
- Change your focus: When you feel your sales turning stale, turn to something else. Do this by changing a line in your pitch, rewriting a follow-up email that isn’t generating results you want, or by trying to get in touch with a customer you’ve never been able to reach. By changing your focus and seeing things differently, you may surprise yourself with what you find.