Disha Dinesh is a content marketing associate at DrumUp, where she has produced over 100 guides, blog posts, and social media posts that have scaled brand awareness and accelerated lead [...]
Scott Hettman heads up sales & marketing at boberdoo.com, a leader in automating and innovating the lead generation industry since 2001.
A healthy lead generation system is the launchpad to an effective and efficient selling process. Therefore, getting the right tools to facilitate this critical step is important.
Lead generation is the essential starting point in creating sales. However, an ineffective plan for engaging buyers throughout the buying cycle can ruin the advantage gained by attracting prospects.