Clean, Validate, and Standardize Your Customer Data
Accurate data fuels effective outreach, and with Salesgenie®, keeping your customer and prospect lists clean is easier than ever. With our data hygiene solutions, we help you identify and eliminate duplicates, validate contact information, and standardize records so you can spend less time managing data and more time connecting with qualified leads. That means smarter targeting, fewer wasted touches, and more deals closed.
Salesgenie keeps your database sharp, so every message hits the mark and every call counts.
Call 877.708.3844 to talk to a data expert.
Benefits of Data Hygiene
Sloppy data costs you: missed leads, misfired campaigns, and messy reports that don’t tell the full story. Salesgenie flips the script and offers these benefits:
- Lower marketing costs
- Instant email and call deliverability
- Tighter segmentation that accurately reflects customer behavior
- Reporting that gives you answers you’re looking for
- Ability to create a single, unified view of every contact, avoiding duplicates and conflicts
When to Use Data Hygiene Services
Data hygiene is most valuable when it’s proactive. Run it before major campaigns or list rentals to avoid targeting bad contacts, and after migrations, mergers, or bulk uploads to fix duplicates and inconsistencies. Rising bounce rates or off-target attribution? That’s your cue to clean things up. Even when data seems solid, a quarterly or bi-annual checkup helps prevent small issues from turning into big problems.
How Our Data Hygiene Process Works
Keeping your data clean shouldn’t feel complicated. Our process is built to give you clarity at every stage and results you can trust. Here’s how Salesgenie transforms your raw customer and prospect lists into accurate, ready-to-use data:
- Step 1: Ingest & Inspect Your File
- Step 2: Standardize & Normalize Your Records
- Step 3: Validate Contact Information
- Step 4: Identify & Remove Duplicates (Merge/Purge)
- Step 5: Apply Suppression & Compliance Rules
- Step 6: Append Move Updates & Activity Indicators
- Step 7: Deliver a Clean, Campaign-Ready File
- Step 8: Stay Ahead with Ongoing Hygiene
Step 1: Ingest & Inspect Your File
You send us your data in any common format. We run an initial diagnostic to identify structural issues, field inconsistencies, potential duplicates, and common red flags. This gives you a transparent snapshot of your list’s current health before any processing begins.
Step 2: Standardize & Normalize Your Records
We bring your file into a consistent format by standardizing names, addresses, phone numbers, and email structures. Normalized data ensures every record follows the same logic, making it easier to match, merge, and activate across your systems.
Step 3: Validate Contact Information
Next, we verify each contact across multiple channels:
- Postal validation with CASS, DPV, ZIP+4, and NCOALink updates
- Email verification to identify active inboxes and remove risky addresses
- Phone validation to confirm line type and activity status
This step ensures your outreach is going to real, reachable people.
Step 4: Identify & Remove Duplicates (Merge/Purge)
Using both exact and fuzzy matching, we compare key fields to find duplicate entries. Our process keeps the most complete version of each record (your golden record) and removes the rest for a cleaner, more reliable list.
Step 5: Apply Suppression & Compliance Rules
We filter out contacts who should not be contacted, including DNC records, deceased individuals, internal blacklists, or existing customers you want excluded. Optional TCPA scrubbing adds an additional layer of compliance protection.
Step 6: Append Move Updates & Activity Indicators
When applicable, we apply USPS® move updates, vacant indicators, CMRA flags, and other data signals that help you understand the condition and deliverability of each record.
Step 7: Deliver a Clean, Campaign-Ready File
Once processing is complete, you receive a fully standardized, validated, and deduped list that’s ready for use across marketing and sales channels. Your output includes a detailed data health report outlining everything we corrected, validated, and improved.
Step 8: Stay Ahead with Ongoing Hygiene
To keep your data sharp over time, we offer recurring hygiene schedules to help ensure your lists remain accurate as customers move, change emails, switch jobs, or update preferences.
Our Data Hygiene Services
Salesgenie offers a full suite of data hygiene services designed to keep your lists clean, compliant, and campaign-ready. From postal and email validation to deduplication and suppression, we help you protect your brand, boost performance, and stay connected to real, reachable customers.
Address Cleansing & Postal Processing
Ensure accurate, deliverable mail with CASS and DPV-certified processing, NCOA move updates, ZIP+4 appending, and indicators for vacant or commercial mail-receiving addresses (CMRA). All addresses are returned in standardized USPS-compliant formats.
Email Hygiene & Verification
Protect your sender reputation with syntax, domain, and MX checks, role-based and spam trap detection, bounce risk scoring, and safe-status flagging to help ensure your emails reach real, active inboxes.
Phone Validation
Verify phone records with line-type detection (mobile, landline, or VoIP), real-time activity status, and standardized E.164 formatting. Optional TCPA scrubbing is available for compliance peace of mind.
Deduplication (Merge/Purge)
Remove duplicates using flexible fuzzy and exact matching across fields like name, address, email, and company. Preserve the most complete version of each contact—the golden record—for consistent targeting.
Standardization & Normalization
Bring consistency to your data by aligning formats, fields, and values across every record. This ensures your data works cleanly across CRMs, marketing platforms, and reporting tools, supporting accurate segmentation, smoother integrations, and more reliable insights.
Suppression & Compliance
Filter out contacts you shouldn’t reach like Do-Not-Contact records, deceased individuals, internal blacklists, or current customers. Apply preference flags to ensure every outreach respects compliance rules.
Put Your Clean Data to Work
Every marketing and sales channel depends on the quality of your data. When your lists are accurate and up to date, you see better match rates, higher engagement, and stronger returns—whether you’re sending emails, placing calls, or building custom audiences for digital campaigns.
Direct Mail Marketing
Ensure accurate delivery, reduce returned mail, and make every piece count with verified address data.
Email Marketing
Reach real inboxes, avoid bouncebacks, and protect your sender reputation with clean, validated email lists.
Contact Lists
Start with reliable data when buying or combining lists to avoid duplicates, dead ends, or compliance issues.
Phone Lists
Connect with real people—not disconnected numbers—by validating line type, status, and format.
PPC Advertising
Clean customer data leads to tighter targeting, better audience matches, and more efficient ad spend.
Social Media Advertising
Build smarter custom and lookalike audiences that reflect your best prospects and deliver better campaign results.
Real Industries We Support
Salesgenie delivers data hygiene solutions to businesses across a wide range of industries. Whether you’re targeting consumers, businesses, donors, or members, our tools ensure your data stays accurate, compliant, and ready for action. These are some of the industries that rely on our hygiene services to maintain high-performing, revenue-driving datasets:
- Automotive
- Real Estate
- Insurance
- Healthcare
- Retail & E-commerce
- Financial Services
- Manufacturing
- Education
- Nonprofit & Fundraising
- Hospitality & Travel
- Telecommunications
- Home Services
- Professional Services
- Technology
- Transportation & Logistics
- Government & Public Sector
- Utilities
- Construction
- Staffing & Recruiting
- And more!
FAQs
Data hygiene focuses on correcting, validating, and standardizing the data you already have by removing errors, fixing formatting, and eliminating duplicates. Data enhancement adds new information to your file, such as firmographics, demographics, or digital identifiers, to give you deeper insight and improve targeting.
We recommend a full data hygiene refresh at least quarterly, especially if you’re actively acquiring leads or running frequent campaigns. At minimum, perform hygiene checks bi-annually to keep your lists reliable and performance-ready.
Yes. Salesgenie supports both exact and fuzzy matching, and you can customize rules based on your preferred priority fields—like name, address, email, or company—to retain the best version of each contact (your “golden record”).
We provide USPS-certified address processing, including CASS, DPV, and ZIP+4 coding, along with NCOALink move updates and flags for vacant or CMRA. All outputs are standardized for mailing and deliverability.
Yes. After processing, we deliver a detailed summary showing match rates, duplicates removed, invalid records flagged, and other key metrics to help you assess the impact and overall health of your file.
Salesgenie earned coveted G2 badges for Fall 2025.
Here are a few we’re proud of:
