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Data hygiene
Top Data Hygiene Best Practices

When it comes to maintaining your list of prospects, data hygiene best practices are so important. Discover what data hygiene means for you and your business.

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Data Axle 50th Anniversary
Data Axle Turns 50: A History

Celebrate 50 years of data and marketing solutions from Data Axle and our complete suite of products, including Salesgenie.

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Writing email
How To Write An Effective Prospecting Email + 8 Templates

Writing an effective prospecting email comes down to standing out in someone’s inbox. How to do that and 8 prospecting email examples will help you get started.

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Prospecting mistakes to avoid
9 Prospecting Mistakes That Can Destroy Your Sales

Salespeople have a limited window to form a connection with prospects. Avoid these 9 prospecting mistakes so you can close more deals and earn more revenue.

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Better understand customers
11 Tricks to Better Understanding Your Customer

Whether you’re trying to improve a customer’s experience or increase your earned revenue, understanding your customer better than they know themselves is key.

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Clean Up Your Customer Data Files in 5 Steps

Data hygiene means keeping your customer data file free of inaccurate or duplicate information and is key to business growth.

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Build direct mail campaign
How to Build a Direct Mail Marketing Campaign That Converts

Put data at the center of direct mail. Segment precisely, align offers and timing, integrate with digital, and measure impact with CPR, CPA, matchback and lift.

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Salesgenie
Find, Acquire, & Connect with Salesgenie

Salesgenie is the proven way to find, acquire, and connect with leads. Learn about our complete suite of sales and marketing services.

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12 Proven Customer Retention Strategies to Drive Sustainable Growth in 2025

Customer retention can help increase your sales more quickly than marketing to obtain new customers. But why? And how can you do customer retention effectively?

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Customer marketing analytics
An Introduction to Customer Marketing Analytics

Without customer marketing analytics you don’t truly know your best customers. And that could doom your sales in the long-term.

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9 Ways to Earn Quick Wins in Sales

Quick wins offer excellent sales results with very minimal effort. Here are nine ways you can earn quick wins as a sales rep, no matter your experience level.

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Generate leads fast
7 Ways to Generate Leads Fast

When it comes to growing your business, generating leads is key. Looking for a new way to bring potential customers through your doors? We’re offering seven.

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Role of a Sales Representative: Key Responsibilities & Skills in 2025

Discover the role of a sales representative in B2B, their key responsibilities, and essential skills needed to succeed in modern sales environments.

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Touchpoints in marketing and how can they increase your sales

Touchpoints in marketing are necessary to close a deal and earn revenue. But what are they and how can your company utilize them to grow your bottom line?

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Sales development
5 Steps to Increase Revenue Through Sales Development

What are the five biggest opportunities for your sales team to develop their skills and become stronger representatives of your products and services? We cover them today.

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Sales pipeline
How to Build a Sales Pipeline with Templates and Metrics

Learn how to build a high-converting sales pipeline in 2026 with proven strategies, tools, and best practices for modern sales teams.

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Lead types
The Different Sales Lead Types and Why They Matter

Building an awareness of the different sales lead types will help you learn how to connect with each of them to make the most of your marketing efforts.

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Define sales leads
The Complete Guide to How to Define a Sales Lead

Understanding how to define a sales lead will go a long way to understanding how to build a strong marketing campaign, so you can turn leads into customers.

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