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Successful Multi-Channel Marketing by the Numbers

Here’s a breakdown of multi-channel marketing strategies and their proven reasons for success. If you want to see how it all comes together, checkout the infographic or download the PDF.

Infographic showing 4 successful marketing strategies

Email

  • 84% of email subscribers want personalized emails.
  • 77% are more likely to purchase from a personalized email.
  • 80% sign up for emails to get discounts. ¹

Direct Mail

  • 51% of postcards are read by recipients.
  • More people respond to courtesy-reply envelopes than business-reply.
  • Direct mail comprises 57% of total mail volume.¹

Search Engine Marketing

  • 400% more people search for “nearby” places or products.
  • About 1 in 5 Google searches are related to location.
  • Mobile and tablet continue to be the most-used devices. ¹

Telemarketing

  • Pairs well with direct mail and email.
  • Less likely than other channels to abandon their shopping cart.
  • Benefits overall multi-channel marketing campaign.¹

 

¹2015 Statistical Fact Book, Direct Marketing Association

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