Successful Multi-Channel Marketing by the Numbers
Here’s a breakdown of multi-channel marketing strategies and their proven reasons for success. If you want to see how it all comes together, checkout the infographic or download the PDF.
- 84% of email subscribers want personalized emails.
- 77% are more likely to purchase from a personalized email.
- 80% sign up for emails to get discounts. ¹
- 51% of postcards are read by recipients.
- More people respond to courtesy-reply envelopes than business-reply.
- Direct mail comprises 57% of total mail volume.¹
Search Engine Marketing
- 400% more people search for “nearby” places or products.
- About 1 in 5 Google searches are related to location.
- Mobile and tablet continue to be the most-used devices. ¹
- Pairs well with direct mail and email.
- Less likely than other channels to abandon their shopping cart.
- Benefits overall multi-channel marketing campaign.¹
¹2015 Statistical Fact Book, Direct Marketing Association